If you are an Australian adult comparing cigarette cartons online, two international brand names appear again and again: Mevius and Marlboro. This guide explains where the two brands come from, what the live Vaqlino ranges look like, and how to choose between them, using the current catalogue records, prices and stock.
Adults 18+ only. Tobacco contains nicotine, which is addictive, and smoking causes serious health harm. This article is a factual brand comparison; it is not health advice, a reduced-risk claim, or a recommendation to smoke.
The two brands at a glance
Mevius is a Japanese cigarette brand owned and manufactured by Japan Tobacco (JT). It was launched in 1977 under the name Mild Seven and was the first brand to use a charcoal filter in an American-blend cigarette in Japan. The Mild Seven name was phased out from 2013, in part because several countries restrict the word “mild” in cigarette branding, and the brand became Mevius. Today it is one of the largest cigarette brands in the world.
Marlboro is an American cigarette brand, introduced in 1924. It is made by Philip Morris USA in the United States and by Philip Morris International (PMI) in most markets outside the US, and it remains one of the best-selling cigarette brands in the world.
Both brands are sold by Vaqlino as international-market cartons of 10 packs, and each listing’s product name states the exact edition and variant.
What the Vaqlino ranges look like
On 6 August 2026 these cartons were live in the Vaqlino catalogue. Prices are in Australian dollars; the sale price is shown alongside the regular price, and all records were in stock.
Marlboro cartons
| Product name | SKU | Sale price | Regular price | Stock |
|---|---|---|---|---|
| Marlboro Red Cigarettes | SS-302 | A$195.50 | A$230.00 | In stock |
| Marlboro (Hard White) US Edition Cigarettes | SS-313 | A$195.50 | A$230.00 | In stock |
| Marlboro Vista Tropical Splash KS Box Cigarettes | SS-330 | A$238.00 | A$280.00 | In stock |
| Marlboro Ice Blast Mega 8mg (Japan) Cigarettes | SS-278 | A$255.00 | A$300.00 | In stock |
The Marlboro range spans a US Edition record and Japan-market records. The listing name states the format and edition — for example “KS Box” on the Vista record and “(Japan)” on the Ice Blast Mega record.
MEVIUS cartons
| Product name | SKU | Sale price | Regular price | Stock |
|---|---|---|---|---|
| MEVIUS Lights 8mg | SS-347 | A$246.50 | A$290.00 | In stock |
| Mild MEVIUS 10mg Hard Pack | SS-370 | A$229.50 | A$270.00 | In stock |
| MEVIUS Option Purple 8 | SS-355 | A$229.50 | A$270.00 | In stock |
| MEVIUS Premium Menthol Option Purple 8 | SS-339 | A$229.50 | A$270.00 | In stock |
| MEVIUS Premium Blueberry Blast Menthol Option Purple 8 | SS-366 | A$238.00 | A$280.00 | In stock |
The Mevius range is a Japan-market line with Light and Mild strength naming, plus the Option Purple 8 family with Menthol and Blueberry Blast Menthol variants. Prices and stock are live fields and can change, so confirm the current figure on the product page before checkout.
How the two brands compare
- Origin: Marlboro is American (Philip Morris International outside the US); Mevius is Japanese (Japan Tobacco).
- Range structure: Vaqlino’s Marlboro range includes the classic Marlboro Red, a US Edition carton and Japan-market records; the Mevius range is a Japan-market line with Lights, Mild and Option Purple 8 records.
- Strength naming: names such as “Lights 8mg” and “Mild 10mg” are shorthand used in the product names. The mg figures relate to machine-measured tar and nicotine values where published, and are not a health rating — see our guide to what the mg numbers on cigarette packs mean.
- Flavour and menthol variants: the Mevius listing names include Menthol and Blueberry Blast Menthol Option Purple 8 records; the Marlboro range includes Vista Tropical Splash and Ice Blast Mega (Japan) records. The variant is stated in the product name, and similar-looking names are separate records with separate SKUs.
- Price tier on 6 August 2026: Marlboro cartons A$195.50–A$255.00; Mevius cartons A$229.50–A$246.50.
How to choose between them
Choosing between the two brands is a matter of range structure, variant naming and price — not a health decision. Consider:
- If you want one of the most recognised cigarette brands in the world, a Marlboro Red carton is the classic choice.
- If you prefer a Japan-market line with Light and Mild strength naming, the Mevius range — from MEVIUS Lights 8mg to Mild MEVIUS 10mg Hard Pack — is where to look.
- If you want a menthol or flavour-blast variant, compare the Option Purple 8 and Ice Blast records by name, for example in the Mevius brand category.
- Remember that all tobacco products cause serious health harm regardless of brand, strength name or flavour. Strength and flavour names are marketing shorthand, not health information.
Before you order
Vaqlino sells to Australian adults aged 18 and over only. Every carton listing states the exact product name, SKU, current price and live stock status. Match the name and SKU to the variant you intend to order — for example, MEVIUS Option Purple 8 and MEVIUS Premium Menthol Option Purple 8 are separate records. Browse the full range on the Vaqlino shop or filter by brand category to compare editions side by side.
Bottom line
Mevius and Marlboro are both major international cigarette brands sold by Vaqlino as cartons of 10 packs. Marlboro is the American classic with a range spanning Red, US Edition and Japan-market records; Mevius is the Japanese line with Lights, Mild and Option Purple 8 variants. Compare the listing name, SKU and current price before you order — and remember that no cigarette brand, strength label or flavour variant is a safer option.