If you have been comparing Mild Seven vs Mevius, the short answer is that they are the same cigarette brand under two names. Mild Seven was the name the brand used for decades after it launched in Japan, and Mevius is the name those cigarettes have been sold under since 2013. This article explains the name change, what it means for the packs adults see today, and which Mevius cartons are available in Australia.
What Was Mild Seven?
Mild Seven was a cigarette brand launched in Japan in 1977 by Japan Tobacco. For much of the 1980s and 1990s it was one of the company’s biggest-selling brands and one of the best-known Japanese cigarette names internationally. The packs were best known for a blue-and-white design, a look that still echoes in the colour-coded Mevius range today.
Why Did Mild Seven Become Mevius?
Japan Tobacco announced in 2012 that Mild Seven would be renamed, and packs began selling under the Mevius name in 2013, starting in Japan and rolling out to international markets. The change came at a time when words such as “light” and “mild” were being phased out of tobacco packaging in many countries, and Japan Tobacco positioned Mevius as the single global name for the brand.
For buyers the practical effect is simple: current packs carry the Mevius name, not Mild Seven. If you are looking at a carton sold today, the cigarettes belong to the same Japanese brand family that was once called Mild Seven.
Is Mild Seven the Same as Mevius?
Yes. Mild Seven and Mevius are the same brand at different points in its history. The name change did not introduce a new product line — it replaced the old name. That is why background questions such as “is Mevius the same as Mild Seven” come up whenever people meet the Mevius name for the first time and recognise the older brand.
Does the Word ‘Mild’ Still Appear on Mevius Packs?
Although the brand is now Mevius, the word “mild” has not completely disappeared. In the Vaqlino adult catalogue, one Mevius carton is still listed as the Mild MEVIUS 10mg Hard Pack. The name follows the older Japanese naming style, in which the word described a lighter-tasting style within the range. A “mild” or “light” label describes taste style and the numbers on the pack, not a health rating — it does not mean a product is safer or less harmful, as explained in our guide to light vs mild vs full flavour labels.
Mevius Cartons Available in Australia
For adults comparing mevius cigarettes australia options, the Vaqlino Mevius category lists five carton records, each containing 10 packs: the MEVIUS Option Purple 8, MEVIUS Premium Menthol Option Purple 8, MEVIUS Premium Blueberry Blast Menthol Option Purple 8, MEVIUS Lights 8mg and the Mild MEVIUS 10mg Hard Pack. At the time of writing, regular carton prices in the catalogue ranged from A$270.00 to A$290.00, with sale prices from A$229.50 to A$246.50. Prices can change, so check the product page before ordering.
The 8mg and 10mg figures on the packs refer to the tar levels printed on Japanese packs, and our Mevius 8mg vs 10mg guide explains how the two compare. If you are comparing the mevius option purple 8 menthol capsule records, the differences between the three Option Purple 8 cartons are covered in the Mevius Option Purple 8 comparison guide on the blog.
A Note for Adult Readers
This article is for adults aged 18 and over and is about brand names and catalogue records, not health advice. Cigarettes contain nicotine, which is addictive. Nothing on this page should be read as a health claim, as a way to quit smoking, or as guidance on how to use tobacco products. Keep tobacco products out of the reach of minors.