If you have been searching for “Mevius Blue”, you are looking at the Japanese cigarette brand that was once sold as Mild Seven. Mevius is a Japan Tobacco (JT) brand, and it separates its range with pack colours and names. That is why a colour word such as blue or purple is part of the product name rather than just decoration.
What does “Mevius Blue” mean?
The short answer: “Mevius Blue” is the name shoppers commonly use for the blue-pack Mevius Original, the standard Japanese blend with a charcoal filter that the brand has sold for decades. Japanese and duty-free retail listings show the Original in its blue pack, with lighter colour-coded versions such as Mevius Sky Blue and Mevius Wind Blue in the same family. If you see a Mevius pack described simply as “blue”, it is almost always this classic Original style rather than a menthol or capsule line.
How Mevius names its packs
Mevius uses colour words and line names to tell the range apart. The flagship is the blue Original; Sky Blue is the lighter charcoal-filter version, and Wind Blue is another blue-family variant. Menthol-style names such as Ice Storm sit alongside these. On the capsule side, the Mevius Option line uses colour names for its flavours: Mevius Option Purple 8 is an 8mg menthol cigarette with a fruit-flavoured crushable capsule, and other markets also list Mevius Option Yellow 5 with a citrus menthol capsule. So “purple” signals the Option capsule family, while the mg figure in the name (8 or 10) identifies the strength band of that pack.
The Mevius cartons Vaqlino stocks today
The current Vaqlino Mevius range (checked 7 August 2026) is built around the Option Purple capsule line and the 8mg and 10mg strength names. Every carton contains 10 packs, and all lines are in stock:
- Mevius Option Purple 8 (SS-355) — A$270, on sale at A$229.50 per carton
- Mevius Premium Blueberry Blast Menthol Option Purple 8 (SS-366) — A$280, on sale at A$238 per carton
- Mevius Lights 8mg (SS-347) — A$290, on sale at A$246.50 per carton
- Mild Mevius 10mg Hard Pack (SS-370) — A$270, on sale at A$229.50 per carton
Note that a carton named “Mevius Blue” or “Mevius Original” is not currently listed at Vaqlino. If the blue-pack Original style is what you are after, the closest current choices are the Mevius 8mg line (Mevius Lights 8mg or the Option Purple 8 capsule variants) and, for a 10mg hard pack, the Mild Mevius 10mg.
How to pick the right Mevius carton
Check three things on the product name: the colour or line word (Option Purple, Premium Menthol, Blueberry Blast), the mg figure (8 or 10), and whether the pack is a capsule line. If you want the classic charcoal-filter style, look at the non-capsule 8mg or 10mg packs; if you want a crushable flavour capsule, the Option Purple line is the one. Prices and stock change, so always confirm the current listing before you order.
Mevius cigarettes in Australia
For adult shoppers, the Mevius category page lists every Mevius carton currently available at Vaqlino. Searches such as “mevius blue”, “mevius option purple 8” and “mevius cigarettes australia” are all asking about the same Japanese brand in different ways. Vaqlino ships within Australia only, and every listing is a carton of 10 packs.
This article is for adults aged 18 and over. Cigarettes contain nicotine, which is addictive. Words such as light, mild, 8mg and 10mg are manufacturer product names and are not safety ratings.